Carbon60 deliver a full RPO (Recruitment Process Outsourcing) solution, where we are developing an entirely new strategy for marketing a career in fibre, within their suppliers.
We began the attraction plan by carrying out extensive talent mapping of the market; identifying the kind of individuals we needed to target, where they were and how to best reach them.
With talent being so scarce we needed to spend time at the start of the project creating candidate personas and working with their internal marketing team to align tone-of-voice etc. before designing a route to market.
We used the insight gained to build a fully branded careers website specifically for this recruitment drive. The site incorporated automated chatbots to help with the screening of candidates. We blended an approach of technology and human interaction, working to forge relationships with each local supplier. The process involved liaising with multiple stakeholders and lots of different businesses and we needed to tailor our methodology for different locations and suppliers, each forming a mini-project.
We further found that talent pools could differ per location and bespoke training aligning to suppliers was required – a ‘one-size fits all’ approach would not have been appropriate for this assignment.
COVID-19
As with many businesses, the pandemic created additional challenges. Having set up face-to-face assessment centres, we had to take the process online and develop virtual assessment activities.
The need for talent was as important as ever and there was no slowing down of the demand, meaning we needed to work hard to adjust the programme and support existing workers with key worker letters for us and them to continue to support our client's essential service.
